about me

Hi, I’m Annie! I am a New Yorker and global citizen with a masters in journalism, more than a decade of experience in production and advertising, and a mission to leave the world a better place than I found it. 

Over many years in the corporate media and ad world, I experienced time and again the lack of care for individual needs within a schedule. Workplace culture often demands vigilance around the clock, and I dove right in. At times I had a lot of fun, and I made great work, but my personal life suffered. I’d check email first thing after I opened my eyes, take lunch at my desk, answer work calls at dinner, cancel workouts, plans and vacations… the list goes on. I also knew I wasn’t alone in this.

Eventually, the illusion that work should take priority over everything led to such burnout that I had to make a change. I began by practicing boundaries in my life, and saw that balance is possible with good habits. I decided to create a program geared towards helping individuals feel empowered to set and hold boundaries and take time for themselves in their busy lives.

I believe we can all be productive in work and feel nurtured in our heart and soul. I hope you join me on this journey!